Author: Massimo Curatella

Annamaria Testa is one of my favorite authors. She has been speaking, teaching, and writing about creativity for several years as a creative director, teacher, and book author. She is also a blogger, Italian only, at Nuovo e Utile.

I had the pleasure of attending one of her online seminars. She talked about the climate crisis and the severe problems we have with the environment. So I’ve asked her, as average human beings living everyday lives, what can we do to face such complex issues?

She gave me one of the best answers that inspired me to do what I’m doing. She said: “you just have to talk about it. It’s one of the most powerful things you can do”.

I was really impressed by the simplicity and the power of such an answer, which gave me even more motivation to write on my blog everyday.

I would take this lesson by saying that if you have something at heart, something that you care about: talk about it. That is the most simple and powerful thing you can do.

What if you cannot talk?

Write about it!

Write what you care about.

Richard Feynman was fond of giving the following advice on how to be a genius. You have to keep a dozen of your favorite problems constantly present in your mind, although by and large they will lay in a dormant state. Every time you hear or read a new trick or a new result, test it against each of your twelve problems to see whether it helps. Every once in a while there will be a hit, and people will say, ‘How did he do it? He must be a genius!”

― Gian-Carlo Rota, Indiscrete Thoughts

When you don’t know what to write, you should get inspiration from your 12 favorite problems.

These are mine.

What are yours? Come writing them in the next Daily Writing Challenge of CREAZEE!

I have one goal. To make you write. Everyday.

I will use any means, trick, method, tool, approach to making you write every day. Some of them will work, some others will not.

What counts is that you write about both of those events.

I will ask you questions. A lot. Also those questions that are uncomfortable and will make you uneasy. Especially those. You have to face and overcome your fears, your blind spots, your inertia.

I will facilitate the process of creating your process. There are no formulas, no equations, no guaranteed results. It depends on you, on your preparation. And on your willingness to explore that area of your creativity, you have always had an intuition.

It’s not a course or a lecture, not in any of their traditional senses. It’s a facilitated journey in which you have to do the hardest part of the job. In the beginning, it could be discomforting, disorienting, and challenging. Only after having felt the uneasiness of facing your creative self for several days you will start to feel new emotions: curiosity about pushing it further; new ideas coming to your mind; the joy of creation; the satisfaction of seeing, little by little, brick by brick, the building up of your creative work.

When in the end, you will look back at your incredible journey, you will struggle to believe it.

• Is that what I created?
• How could I create so many ideas?
• Why didn’t I start earlier to create?
• Why should I stop now?

You will feel different, better, renewed, full of energy for doing now that you will want to do it again.

What are you waiting for? You just have to start.

Do you want to become CREAZEEve?

Join CREAZEE, now!